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Online gaming firm 888 Holdings PLC reported its fourth quarter 2010 financial results on Monday, bringing to a close another successful year.

For the quarter ending December 31st, 2010, total operating income across all of 888’s business units was $71 million, an increase of 18% when compared to the third quarter of 2010. Most of that sum – $60 million – was in the company’s business to consumer (B2C) offerings, which include what most people think of when they picture online gambling: poker, bingo, and casino games.

About half of the B2C income, $31 million, came from 888’s casino games, which consist of craps, blackjack, video poker, and roulette. That amounted to a healthy 17% increase from Q3 2010. Bingo was the next biggest piece of the pie with $14 million, a 13% jump from the previous quarter.

The smallest part of the B2C business was 888’s poker arm, which contributed $11 million of the $60 million. That’s not the whole story, though. Poker grew faster than the other units quarter to quarter, inflating 28%. The remainder of the B2C income was classified by 888 Holdings as “emerging offering.”

There was significant active customer growth in both casino and poker quarter-over-quarter. There were 124,000 active casino customers in the fourth quarter, a 69% increase compared to the third quarter, and there were 201,000 active poker customers, a 74% increase.

888’s business to business (B2B) division, named Dragonfish, made $11 million in Q4 2010, a 21% increase from Q3.

Since the fourth quarter results are in, that also means that the 2010 books are closed. Overall, the income growth was not as pronounced as it was in the fourth quarter, but the numbers increased nonetheless. On the whole, 888 saw its operating income increase 6% from 2009 to 2010, or $247 million to $262 million.

B2C made up the vast majority of the income – $222 million, a 13% jump from 2009. The breakdown within the B2C segment was similar to what it was for the fourth quarter. Casino was the largest chunk at $117 million, which was a 1% decrease from the previous year.

Bingo was the next largest at $50 million, a tremendous 370% increase from 2009. The huge leap was primarily the result of the acquisition of Wink Bingo, whose income began to count on January 1st, 2010. Without Wink Bingo, the bingo business still rose 23% year-over-year. Bringing up the rear was poker at $38 million, a drop of 26% from 2009.

In 888’s public statement, there was just a passing mention of the possible merger with online gambling company Ladbrokes. All the company said was, “Discussions with Ladbrokes are ongoing. A further announcement will be made as and when appropriate.”

In December, the Financial Times reported that Ladbrokes was mulling a bid for 888, four years after the two companies broke off talks of a similar deal. The new offer is rumored to be for 70 pence per share, which would put the deal at £240 million.

Share prices of 888 closed up 1.7% on Monday, rising to 44.50 pence per share.

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