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In breaking news, former “Celebrity Apprentice” runner-up Annie Duke has parted ways with UB.com. A blog revealing that she had left the online poker site appeared around 1:30pm ET on Thursday. Duke had been with UB.com for nine years, including both the pre- and post-Chris Moneymaker era.

Duke told Poker News Daily, “After some thought, I made a decision to leave UB.com because I would like to explore other avenues of business and personal growth. I realized I needed to spend my time on other things.” Duke, the sister of Full Tilt Poker front man Howard Lederer, has over $1.1 million in career World Series of Poker (WSOP) earnings and scooped a bracelet in 2004 in a $2,000 Omaha High-Low Eight or Better tournament that featured Erik Seidel and Todd Brunson at the final table.

Also in 2004, Duke was the last person standing in the inaugural WSOP Tournament of Champions, an invite-only, winner-take-all tournament that featured 10 players. Duke banked $2 million for the win and received nearly instant poker fame. Her company at the Tournament of Champions table included Chip Reese, Main Event champ Greg Raymer, Doyle Brunson, Lederer, and former UB.com colleague Phil Hellmuth, who was the runner-up. This year, Duke bested Seidel in the National Heads-Up Poker Championship, which aired on NBC.

Duke wished the crew at UB.com nothing but the best going forward, telling Poker News Daily, “I wish them all the best and wish nothing but good things for the brand. I think that UB.com started some of my development as a businessperson. That was very much the most enjoyable part of it. I wanted to do more of that. I wanted to do much more of that than I had an opportunity to.” Among Duke’s other endeavors are MyMixedNuts.com – a custom trail mix outfit – and Ante Up for Africa, a charity that brings money and attention to the victims of the crisis in Darfur.

Duke explained to Poker News Daily that she does not plan to sign with another online poker site in the future.

Duke made a name for herself last year by competing in the hit NBC reality series “Celebrity Apprentice.” The Donald Trump-led show, which raises funds for various charities, saw Duke finish as the runner-up to comedian Joan Rivers, who at one point compared the former UB.com pro to a Nazi and called the poker playing community “trash.” Rivers and her daughter, Melissa, were both contestants on the series.

Duke was one of the main faces of UB.com, a site that now features players like former “Poker2Nite” host Joe Sebok and former “Amazing Race” contestants Tiffany Michelle and Maria Ho as its primary pros. Duke and Hellmuth had served as the central figures of UB.com since the site’s inception nine years ago, long before anyone knew the name Moneymaker.

According to PokerScout.com, which logs online poker room traffic, the CEREUS Network, which includes UB.com and Absolute Poker, is the seventh largest worldwide, with a seven-day running average of 2,100 real money ring game players. At its peak, around 3,000 cash game players call the Network home. CEREUS is the third largest family of sites to accept action from the United States, trailing only PokerStars and Full Tilt Poker in that department. The Network was created in 2008 after the player bases of UB.com and Absolute Poker were merged.

We’ll have more for you on this story as it develops right here on Poker News Daily.

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