A couple of decades ago, billionaire entrepreneur Donald Trump wrote a book called “The Art Of The Deal.” In it, he detailed out how he went about creating, executing, and finishing many of the major real estate transactions that made him who he is today. The same idea can be applied to one of the most difficult tasks in poker, bluffing. For the most part, the bluff is overused when it comes to online poker. Because of the lack of human contact - the ability to physically look at your opponent and make determinations of their intentions - bluffing is more prevalent and doesn’t work, in most cases. Even in the live game, the bluff can be easily picked off if three basic tenets aren’t observed. Telling the Story Bluffing is, in part, telling a story to your opponent. The art of the bluff is in telling a convincing story that will make him think that his hand isn’t going to beat you. But you have to be able to convince your opponent that the story is true, otherwise he is going to read it for the fictional tale that it is. Say, for example, that the flop has delivered two cards of the ...