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The Quick Summary

Bet365 is one of the best known bookmakers in the United Kingdom. They have been around since the early 1970s and have a long history of providing a quality service to betting customers, not just in the UK but throughout Europe and other regions. They do not currently accept customers from the United States.

Like many UK bookmakers, Bet365 have embraced the online poker market and have an excellent online poker room as part of their brand. They may well be better known for their sports betting services but the Bet365 poker room has proved to be very popular.

Popularity: 7.5 of 10 – Excellent

Many sports bettors also enjoy a game of online poker, and it is no different among customers of Bet365. Their huge customer base has ensured that their poker room has plenty of players. As a well-known and trusted brand, they have done well in attracting poker players looking for someone new to play. They are part of one of the largest poker networks in the world – iPoker – ensuring there is always action running across many tables.

Security:  9.0 of 10 – Excellent

Betting companies don’t grow to the size of Bet365 without being able to safeguard the security and privacy of their customers. Bet365 has been around long enough to understand the importance of protecting their customers, and use all necessary processes and technology to ensure their customers can have peace of mind in this respect.

Player Competition: 7.5 of 10 – Good

The Bet365 poker room is part of the iPoker network and as such the range of players you will come across is wide and varied. The standard of players spans the whole spectrum – from the complete novice to the experienced player. Careful table selection is a good idea here, as there is definitely plenty of soft competition if you look for it.

Site Software: 7.0 of 10 – Very Good

The software provided by the iPoker has been developed over time to evolve into a very functional, attractive platform. The range of features is good, the graphics are easy on the eye and everything is very user-friendly. From taking notes on an opponent to re-sizing the tables or finding your preferred games in the lobby, the software is easy to use and takes little getting used to.

Customer Support: 9.0 of 10 – Excellent

Bet365 have a huge customer base and they know how to look after them. Customer support is not just easy to contact and responsive, they also take a genuine interest in helping customers and usually resolve queries as quickly and efficiently as you could hope for.

Customer support is available 24 hours a day, 7 days a week and can be contacted using email, phone or live chat from their website.

Company Ethics: 8.0 of 10 – Very Good

With a track record going back nearly 40 years, Bet365 has a deserved reputation for being reliable and trustworthy. They are fully licensed and regulated and are known for treating their customers fairly.

Site Promotions: 7.0 of 10 – Very Good

Bet365 are currently offering one of the most generous signup bonuses around. New customers receive a 200% bonus on their initial deposit, up to a massive $1,000. Like most poker bonuses, it is not instant but released over time. Players earn Merit Points for real money play, and $10 of the bonus is released for every 1,000 Merit Points earned.

All new customers are also eligible for a New Depositors Freeroll, and Bet365 run a VIP scheme that generously rewards players who put in the volume.

Overall Review: 7.7 of 10 — Very Good

Bet365 has become one of the most popular online operators for a reason. With a huge customer base spread across their sports betting, casino and poker offerings they have firmly established themselves as serious players.

The software is great, there are always games running and their signup bonus is impressive. Anyone that hasn’t tried Bet365 yet can be confident they will have a very positive experience when they do.