End the WSOP Arms Race

Well, we’ve winnowed the WSOP Big Dance field down to nine survivors who will compete for The Bracelet in November. But one race that started earlier in the event is still going on, and presumably will continue right up until November. I’m talking, of course, about the arms race among the various online poker sites to get their brand on the shirt and/or hat of as many of the final table participants as they can. As you may be aware, as the field narrows in the WSOP main event, some online poker sites approach the remaining players with offers of money (cash, tournament buy-ins, etc) in exchange for advertising on the player’s shirt. Depending on the site involved and the point in the tournament, the deal may be for a single day, the remainder of the tournament, or as much as a year. It is a bizarre bazaar, with the sites proffering their offers, the players shopping those offers to competitors, and so on. It is expensive and time-consuming for the online sites, and I’m sure they’d rather not be doing it, but they’re all but forced into the situation. This is just craziness; no other sporting event does this. Can you imagine Nike ...

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Nat Arem October 15th, 2009 at 11:34 pm
Good article Lee. I agree on some levels. However, ESPN, Harrah’s and lots of other companies make a lot of money from the players and I’m not a huge fan of doing anything that would probably result in a net-loss to players overall. I don’t see the money being spread out all that well in a carpet bombing system. I think the lower end players wouldn’t see much at all and the top end players just wouldn’t have much leverage, if any. I think the overall payout would be a lot less.
What I’d like to see is a system where players have a single declaration for a poker site (on a per event basis) but they can make the declaration at any time. If they wear it day 1, they have to wear it the whole way through — or no poker site at all. That would let people hold out and get the big bucks (I don’t personally care if it costs PokerStars a lot — the guy deserves it if they’re willing to pay) but it would also avoid sites having to worry about a player switching on them deep in the event.