On May 17th during the Cannes Film Festival on the French Riviera, the Wilhelm and Karl Maybach Foundation and Sunflower Children Foundation will team up to offer a charity poker tournament featuring “Rounders” star Edward Norton and 2006 World Series of Poker (WSOP) Main Event Champion Jamie Gold.

The tournament kicks off at 10:30pm local time and will be held at the Hotel du Cap-Eden-Roc (Cap d’Antibes). Norton appeared in 1998’s “Rounders,” a film that caused many established pros in the game today to become aware of No Limit Texas Hold’em. Also starring in the poker classic were Gretchen Mol, John Malkovich, and John Turturro. Norton appeared in subsequent hits such as “Fight Club,” “Keeping the Faith,” “Red Dragon,” “Death to Smoochy,” “The Italian Job,” “The Illusionist,” and held the title role in “The Incredible Hulk,” which was released in 2008. Previous events held by the Maybach Foundation have included appearances by Dennis Hopper, Quincy Jones, Kirk Douglas, and Naomi Campbell.

Serving as the event’s emcee in Cannes will be Gold, who took home $12 million after winning poker’s most prestigious tournament three years ago, defeating Paul Wasicka heads-up. A press release distributed this week revealed that Gold has helped raise over $100 million for charity during the past two years. The winner of the Cannes poker tournament will take home a 2009 WSOP Main Event prize package, including the $10,000 buy-in to the high-stakes tournament, hotel accommodation, airfare, and private coaching from Gold.

On May 18th, which is the day after the fundraiser with Norton and Gold, the Maybach Foundation will hold a private luncheon featuring a bevy of celebrities. In addition to his monumental finish in the 2006 WSOP Main Event, the largest tournament ever held as part of the annual tournament series, Gold took 35th in the 2007 WSOP Europe Main Event for £27,150. That contest was ultimately won by Betfair poker pro Annette “Annette_15” Obrestad, who became the youngest WSOP bracelet winner ever at the age of 18. Heads-up, the youngster defeated fellow Betfair pro John “kunkuwap” Tabatabai and is among the leaders at the ongoing European Poker Tour (EPT) Monte Carlo Grand Final.

The Maybach Foundation was founded in 2006 to help “particularly gifted young people reach their full potential by providing an innovative mentoring program and financial support,” according to the press release. The organization focuses on instilling mentoring skills and has offices in San Francisco and Stuttgart. The Sunflower Children Foundation is based in New York and provides aid to disadvantaged children in Cambodia, Colombia, Cuba, Czech Republic, Brazil, Guinea, India, Kenya, South Africa, Nepal, Niger, Nicaragua, Peru, Romania, Guatemala, and the Philippines.

The Cannes Film Festival takes place from May 13th through May 24th in the southern French city. Last year, “The Class” took home the prestigious Palme d’Or prize, while “Gomorrah” grabbed the Grand Prix award. Other accolades given out during the 10 day festival included Best Director, Best Screenplay, Best Actor, and Best Actress. American actor and filmmaker Clint Eastwood took home a “special prize” during last year’s Cannes event. The very first Film Festival was held in 1946 and has taken place every year but twice since.

On May 9th, Gold will bring his charitable spirit to the 1736 Family Crisis Center in Los Angeles. The event is hosted by “Seinfeld” actor Jason Alexander and takes place at Hollywood Casino Park. The 2006 WSOP Main Event winner and former Hollywood talent agent was part of the winning squad in the second Dream Team Poker tournament, which was held at Caesars Palace in March. Besides Gold, other members of Team ACED included Ashley Nataupsky and Houston Waldie. Team ACED pocketed nearly $60,000 for the win. The inaugural Dream Team Poker event was won by Team Bluff, which was headlined by recent WSOP Caesars Palace Circuit Event champion Justin “ZeeJustin” Bonomo and also included Matt Parvis and Eric Morris.

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