The kickoff event of the 2009 World Series of Poker (WSOP) on ESPN played out on Tuesday night, with Russian Vitaly Lunkin taking home $1.9 million from the record $7.7 million prize pool.

Fans of poker on ESPN noticed several stark changes in the 2009 WSOP broadcast compared to years past. 2008 WSOP Main Event Champion Peter Eastgate now appears in the opening credits of the broadcast, which are otherwise the same as last year. The show began by highlighting the 40th running of the WSOP, featuring comments by several pros, including Doyle Brunson, Howard Lederer, Daniel Negreanu, Mike Sexton, Johnny Chan, Chris Ferguson, Annie Duke, Erick Lindgren, Chris Moneymaker, Greg Raymer, Jennifer Harman, Joe Hachem, and Scotty Nguyen. Eastgate’s banner, which hung above the Amazon Room floor at the Rio during the WSOP, was then unveiled.

Jack Link’s Beef Jerky, the presenting sponsor of the 2009 WSOP, received a slew of product placement throughout the show. The foodstuff’s logo appears on the center of the ESPN featured table, on video monitors above it, and in a bevy of graphics during the broadcast. Everest Poker’s name continues to appear in the ring of the table. Commemoration of the 40th WSOP consisted of a series of “40th Annual Memories” vignettes, which honored players who have won three bracelets in one year (Jeffrey Lisandro won a trio in 2009) and Greg Raymer’s deep run in the 2005 Main Event after winning the tournament in 2004.

The hole card camera now bears the presenting sponsor’s name and a Jack Link’s Wild Card Hand of the Day allows viewers at home to see one player’s hand, but not their opponent’s. In one, Raymer held 8-7 of hearts and raised to 250,000 under the gun. Isaac Haxton, whose cards were unknown, asked for a count and then made the call. The flop came 7-7-9 and the action went check-check. The turn came a nine, leading ESPN poker commentator Norman Chad to note, “If Isaac has a small pocket pair or an ace, he’s playing the board.” Haxton checked, Raymer led out for 350,000, and Haxton called. The river was another nine. Haxton checked, Raymer bet 750,000 after seeing his full house counterfeited, and Haxton called, showing A-Q for a chopped pot. On the Wild Card Hand of the Day, Chad noted, “That was fun. We’ve found a whole new way for me to sound stupid.”

For an event featuring a $40,000 buy-in, the average age of the final table was lower than many expected. Six of the nine players were in their 20s, while Raymer, who finished third, was the elder statesman at just 44. Noah Schwartz, who finished eighth, was labeled McLovin during the broadcast due to his striking resemblance to a character in the movie “Superbad.” Lex Veldhuis was cheered on by his girlfriend, Evelyn Ng, as well as Team PokerStars Pro member Maridu Mayrinck and Karina Jett. Raymer’s wife and mother turned out to support him, while Bodog pro Justin “ZeeJustin” Bonomo’s mother and stepfather rooted him on from the rails.

Two one-hour episodes aired on Tuesday night. The second focused on a prop bet by Bonomo that at least one of 43 poker players who live in Panorama Towers in Las Vegas would win a bracelet during the 2009 WSOP. Bonomo gave 7:1 odds on the bet and watched in agony as heads-up action between Lunkin and Panorama Towers’ own Haxton featured several double-ups by the player on the short stack. Besides Haxton and Bonomo, Panorama Towers residents include David Williams, Ng, Barry Greenstein, Joe Sebok, Antonio Esfandiari, Phil Laak, and Veldhuis.

In one of the most memorable heads-up matches in WSOP history, which left viewers on the edge of their seats, Lunkin finally prevailed and banked $1.9 million. Even Chad was rooting his fellow American along. After one double-up by Haxton with K-10 against Lunkin’s aces, Chad yelled, “Take that, you Commies!” Chants of “Russ-i-a” permeated the Amazon Room following Lunkin’s win and WSOP Commissioner Jeffrey Pollack presented the commemorative bracelet to the Russian at the end of the first 2009 WSOP on ESPN broadcast. Here were the final payouts:

1. Vitaly Lunkin – $1,891,012
2. Isaac Haxton – $1,168,566
3. Greg Raymer – $774,927
4. Dani Stern – $548,315
5. Justin Bonomo – $413,166
6. Alec Torelli – $329,730
7. Lex Veldhuis – $277,940
8. Noah Schwartz – $246,834
9. Ted Forrest – $230,317

Other vignettes included Brunson, Adam Schoenfeld, and David Plastik battling in 40th Annual WSOP Trivia during the traditional segment “The Nuts.” Nine questions in three categories were asked, including Main Men, Dynamic Duos, and Famous Firsts. In the end, Schoenfeld prevailed and advanced to the next round.

Poker News Daily has learned that future WSOP episodes will feature sponsored vignettes from PokerStars (called “Straight from the Pros”) and Full Tilt Poker (called “Deal Me In”). Pros from each online poker site will explain why they played a hand a certain way, giving the viewer unique insight. The Wild Card Hand of the Day will also continue to appear in each episode.

Stay tuned for the latest from the 2009 WSOP on Poker News Daily.

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