On Thursday, the poker world learned that Blanca Games, which features Chief Executive Officer Stuart Gordon, had acquired the CEREUS Poker Network. UB.com and Absolute Poker both make their home on the USA-friendly network and the former features Joe Sebok as a sponsored pro. Shortly after the acquisition announcement, Poker News Daily caught up to the former “Poker2Nite” host.
One year ago, Sebok signed on with UB.com and immediately became involved in the site’s investigation into the superuser scandal orchestrated by former World Series of Poker (WSOP) Main Event champ Russ Hamilton. He’s remained one of the more visible UB.com pros in a roster that also includes Poker News Daily Guest Columnist Annie Duke and 11-time bracelet winner Phil Hellmuth.
Sebok gave us his reaction to the news that Blanca Games had taken control of CEREUS: “I couldn’t be more excited about it. It’s a further break from the past and fewer connections to the former owners of Ultimate Bet, not to mention my own excitement about bringing Blanca into the fold and beginning something new. Gordon has a proven track record and I think bringing them into the poker arena is only going to breathe some new excitement into our business.”
Who is Gordon, you ask? He’s the founder and operator of BingoMania.com and Helix Gaming International, both of which hold licenses from the nation of Antigua and the Kahnawake Gaming Commission. Blanca Games has its headquarters in Antigua and offices in Costa Rica. Sebok elaborated that despite the change in ownership, players should expect continued growth: “The player experience shouldn’t change one bit, except for all of the improvements that will come from us being bought by Blanca. I think we are really going to be able to do many more exciting things now.”
Text found on Blanca Games’ website does not shed much light on its identity, instead only offering up, “The operations of the Blanca Group are conducted by subsidiaries and associated companies.” According to whois.domaintools.com, BlancaGames.com was registered on July 15th, 2010.
Sebok explained that the timing of the sale with his one-year anniversary of joining UB.com is purely coincidental. That said, he is ready to put the past behind him and continue supporting the USA-friendly site and network: “I always knew that we needed to deal with the past, which we continue to do, but the really exciting period was always going to be growing the company and turning it into what we would like it to be. Soon, UB won’t be known for the scandals of the past, but rather for helping lead online poker into the future.”
Poker News Daily can independently confirm that no staffing or operational changes are expected in the new Blanca Games regime. Sebok added, “Blanca wanted, and needed, the entire operation and the offices and staff to remain largely the same.” In addition, Sebok revealed that no changes to the CEREUS Network’s rakeback or promotions would occur.
Some in the online poker community have questioned whether the fleet of UB and Absolute Poker pros may be turned over. However, Sebok told us that he’s staying put: “I look to continue my role and am excited about possibly taking on more. Anyone that knows me knows I like to get involved and get my hands dirty, so whatever UB asks of me, I would love to get involved with.” Sebok finished 56th in the 2009 WSOP Main Event, catching a wealth of face time on ESPN and $108,000 in cash to boot.
Given Victory Poker’s move from the Everleaf Network to the Cake Poker Network on September 1st, one wonders whether the CEREUS family of sites will follow suit with consolidation. According to PokerScout.com, the CEREUS Network is the sixth largest worldwide, with a seven-day running average of 1,760 real money ring game players. It includes just two sites and accepts action from the United States.
On the prospects of the CEREUS Network taking on additional sites given new ownership, Sebok told Poker News Daily, “The company’s strategy is not to have network partners. But, I think that more acquisitions in the future are not out of the question.” Also merging in the first quarter of 2011 are Party Gaming and bwin.
Tokwiro Enterprises, the former owners of UB.com and Absolute Poker, will issue a press release with more information about the transaction early next week.
