With more and more businesses finding unique ways to utilize the social media scene, UB.com recently took notice and joined the fray. Last week, UB.com’s loyalty program, RAI$E, received a dedicated members page on Facebook in an effort to improve communication with VIP players.
For those unfamiliar with RAI$E, it’s consistently lauded as one of the best loyalty programs in the online poker industry. As players climb the RAI$E ladder by earning Status Points, the rewards get better and better. There are a total of five RAI$E status levels: Member, Player, Contender, Legend, and Icon. When players move from one rung to the next, they not only gain the privileges of their new level, but also retain the perks of their previous status.
The program starts out with the Member category, where players get basics like free funds transferring between UB.com and Absolute Poker, monthly freeroll entries, Refer-A-Friend capabilities, and a Rewards Club membership. Next is the Player level, which gives customers the option of entering tournaments using Ultimate Points and unlocks the Ultimate Points Store, where they can purchase anything from electronics to jewelry.
When players move up to the Contender echelon, they can create private tournaments and unlock the Cash for Ultimate Points feature for $50 per month. Achieving Legend status means a 10% discount in the store, exclusive event qualifiers, VIP hosting, and up to $250 in Cash for Ultimate Points. Finally, when players become an Icon, they receive concierge services, 5% interest on their account balance, VIP treats, and $1,000 per month in Cash for Ultimate Points.
The RAI$E program allows UB.com members to receive rewards that go to the next level. That’s why with UB.com you can win trips to play poker with Phil Hellmuth or go on a date with Tiffany Michelle. To prove that RAI$E will stop at nothing to remain a cut above the competition, another possible perk to playing on the site is winning a chance to fly a fighter jet!
If players become fans of UB.com’s RAI$E Facebook page, they stand to win a $5,000 VIP Invitational Tournament seat. UB account-holders who join the page will subsequently learn how they can be entered into one of the three VIP freerolls that are being held on April 23rd, May 7th, and May 21st at 9:00pm ET.
UB.com’s arrival on the Facebook front is undoubtedly an effort to give the site’s loyalty program an interactive and community based feel by creating a place where players can share their RAI$E experience with peers and with UB.com. Additionally, users can depend on the RAI$E Facebook page to keep them up-to-date on UB.com’s plans for maintaining its top-tier VIP loyalty program. As of the time of writing, UB.com’s RAI$E Facebook page had 257 fans.
While UB.com sometimes takes heat for sub-par customer support and other minor issues, with programs like RAI$E, it seems like it is making an effort to remain one of the better secondary options in the market.