Poker and the Availability Heuristic

I’m afraid of the ocean. I love to swim; in fact, I was a pool lifeguard for years and still swim laps three times a week, but the ocean freaks me out. I tell people it’s because it’s dirty, crowded, and polluted, but if I’m being honest, there’s one other reason why I resist going into open water. Jaws. It’s one of my all-time favorite movies, but it pretty much ruined the ocean for me forever. And I’m not the only one – after the film’s premiere in 1975, there was a noticeable drop in tourism in many beachfront communities. It turns out that people would prefer not getting eaten by a giant killer shark on a vacation with the kids. According to Wikipedia, guess how many fatal shark attacks there have been in the last six years in the United States? Three. That’s half a person eaten per year (pun definitely intended). Compare that to the roughly 300,000 deaths in fatal car accidents during that same period! And yet I climb into my car every day without a second thought, but the ocean gives me a case of the screaming willies. There’s a psychological phenomenon behind this and if you bear with me, ...

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Sean Gibson October 7th, 2010 at 1:25 pm
Great article Jimmy, this one definitely hit home.