Former Ongame Network CEO Patrik Selin is leading the launch of the Bodog Network, whose player base consists of customers of Bodog Europe, the Morris Mohawk Gaming Group, and Haydock Entertainment.

The newly forged network plans to incorporate non-Bodog domains starting in 2010. A gaming license for the European Union will also be unveiled next year. Selin commented in a press release distributed by Bodog, “I intend to build one of the largest and most reputable poker networks in the world. We are building a model that is founded on security and integrity, and Bodog Network partners will never need to disclose or put their customer databases at risk. The initial discussions I’ve had regarding potential candidate partners have been overwhelmingly positive.”

The news comes on the heels of the launch of Bodog.ca, which serves as the popular online poker room’s Canadian-facing portal. Bodog Europe holds the rights to market the site to the Canadian market. Founder Calvin Ayre commented on the fast-paced growth of Bodog, which has seen its market share slide over the past year: “I am extremely excited about this new licensee of BodogBrand.com – Bodog Network is the first business to business enterprise to license the brand and the fit simply couldn’t be better. Patrik Selin’s very detailed business plan and proposal were very compelling, and after building Ongame into a network powerhouse under his leadership, his abilities and credibility are unquestionable.”

Selin was at the helm when bwin acquired the Ongame Network back in 2006. He has also been successful on the poker felts, turning in a runner-up performance in 2007 in a £2,500 buy-in tournament held during the National Poker League in London for £20,000. He finished in the winner’s circle in the Ritz Club Poker Tournament, which was also held in London, for £22,000 in 2006. Selin finished 500th in the 2006 World Series of Poker (WSOP) Main Event, banking $26,000, albeit a far cry from the $12 million pocketed by eventual winner Jamie Gold.

Upon bwin’s acquisition of Ongame in 2006, Selin served as the President and CEO of GNUF and Betway. BodogBrand.com is based in Antigua and is the licensing arm for Bodog across the world. Bodog ranks as the 15th largest site/network globally according to PokerScout.com, boasting a seven-day running average of 810 real money ring game players. During its peak hours, which occur in the evening across North America, nearly double that total can be found battling it out on its virtual cash game tables. Its traffic is comparable with that found on PKR.

Bodog is the fifth largest site to accept players from the United States, trailing only PokerStars, Full Tilt Poker, CEREUS (Ultimate Bet and Absolute Poker), and the family of rooms that make up the Cake Poker Network. Year over year, Bodog’s traffic is off by 8% according to PokerScout.com, while that found on Full Tilt Poker and PokerStars is up 110% and 56%, respectively.

Bodog plans to unleash a “much-anticipated and unique solution to the rakeback challenge” this week at an event in Copenhagen, according to its release, but did not provide any further details. Its family of pros consists of David Williams, Evelyn Ng, online poker staple Justin “ZeeJustin” Bonomo, and “Survivor: China” castaway Jean-Robert Bellande, who recently re-upped his deal.

Bodog recently announced that players would receive double poker points if more than 2,000 were earned in a calendar month. Bonus points are placed in a customer’s account at the end of each month and can then be exchanged for cash or used as buy-ins to designated tournaments. Points are earned in cash games depending on the rake taken from each pot and in tournaments at a rate of three points per $1 of tournament fees.

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