The ARIA Resort & Casino has seemingly become the place to go in Las Vegas for a big tournament series if one can’t or does not want to play in the World Series of Poker at the Rio. And in a bit of unheralded news from a couple weeks ago – perhaps overshadowed by the WSOP and Poker Central’s need to promote its new subscription streaming service, PokerGO – Poker Central has announced that it will launch a new high stakes tournament series at the ARIA in September. The Poker Masters will run for a week, from September 13th through September 20th.

Unlike many week-long poker festivals that try to fit in as many tournaments as possible, the Poker Masters will consist of just five events, but that is because of the hefty price tag on each: four $50,000 buy-in events and one $100,000 buy-in event.

The $50,000 tournaments will all permit one re-entry per player and, as an incentive to get players to commit to playing, Poker Central and ARIA will not charge a rake to anyone who registers “on time.” Late entries and re-entries will be subject to a rake.

And then, anyone who plays in all four $50,000 tournaments will be able to enter the $100,000 “Main Event” rake free.

“Poker Masters is a testament to PokerGO’s commitment to deliver the highest quality live poker programming,” said Joe Kakaty, president of Poker Central, in a press release. “We look forward to continually expanding our live event offering throughout the year to provide our subscribers the opportunity to watch the best content the game has to offer.”

The Poker Masters tournament series will implement a 30-second shot clock “per hand” (though one would assume this means “per action”) and every player will have three 60-second time banks per day. This is similar to Action Clock that the World Poker Tour just announced, though the WPT structures its time banks a bit differently.

In a nod to the annual Masters golf championship in Augusta, Georgia, the Poker Masters (the name can’t be a coincidence) will also be awarded one player the Poker Masters Purple Jacket, designed by Waraire Boswell.

The player who earns the most money across all five events (no goofy points system here, just pure money) will receive the Purple Jacket.

“We have hosted a number of successful high-stakes tournaments at ARIA and are looking forward to our upcoming Poker Masters event this fall,” said Sean McCormack, director of poker operations for ARIA Resort & Casino. “Poker Central has been a great partner over the years while leading the industry in the production of poker events worldwide.”

The first $50,000 event will begin on September 13th, with the other three $50,000 events beginning on each successive day. The $50,000 tournament will be two-day affairs. The $100,000 event will begin on September 18th and last three days. There are no limits on how many people can enter.

The Poker Masters will be streamed on PokerGo every day of the festival, except for September 17th. As this is a Sunday, it may just be that Poker Central decided not to spend money trying to go up against the NFL.

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