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Caesars Facing Lawsuit in New York for “Risk-Free” Language in Sports Betting Ads

Caesars Facing Lawsuit in New York for “Risk-Free” Language in Sports Betting Ads Thumbnail
By Dan Katz - February 28th

Plaintiff says ads were deceptive As the number of states in which sports betting is legal approaches 40, the hottest topic in the industry right now is arguably the ethics surrounding advertising and promotions. And now Caesars is in the spotlight, sued by a customer who claims the company’s sports betting ads were deceptive. Filed… Read more »

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NBA Banning Use of “Risk Free” Terminology in Sportsbook Advertising

NBA Banning Use of “Risk Free” Terminology in Sportsbook Advertising Thumbnail
By Dan Katz - February 6th

Operators must get in line by next season The NBA is cracking down on marketing language by sports betting companies in order to protect fans. In a new decree, the league is prohibiting the use of “risk free” in advertisements, as it is not only misleading to potential sportsbook customers, but an outright lie. The… Read more »

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