British pop music icon Robbie Williams recently launched a beta version of a play-for-fun online poker room bearing his name, giving fans an opportunity to test their skills and win “Robbie”-related prizes in the process. Despite the fact that no real money deposits are required to play, Williams is already taking heat from up on high for RobbieWilliamsPoker.com.
Tessa Munt, Member of Parliament for Wells and a member of the Liberal Democrat political party in the UK, had a bit of verbal finger wagging for the 37-year old singer, telling The Daily Mirror, “I’m outraged by this. It directly targets his fans, including children. The money he makes should go to addiction charities.”
Much of her ire stems from Williams’ own personal struggles with addiction. In the early 1990’s, when Williams was in his teens and early twenties as a member of the pop group Take That, he began drinking alcohol to excess and using cocaine. It eventually became such a problem that he almost overdosed in July 1995 the night before Take That was to perform at the MTV Europe Music Awards. As the years went on, his most significant problem became addiction to prescription drugs, many of which he used to battle depression. In 2007, Williams checked into a rehabilitation clinic in Tucson, Arizona to help get himself off of a variety of drugs including Xanax, Seroxat/Paxil, and Vicodin. He has also fought alcoholism and nicotine addiction. Munt feels that Williams is taking advantage of problem gamblers, a group with whom he should easily sympathize.
While many Williams fans are excited to try out the new site, others have similar opinions to Ms. Munt. Interestingly, however, not all who are against the idea of the poker room oppose it because of the potential gambling aspect. Some members of the fan community on Robbie Williams’ official website are upset that special Robbie Williams prizes (including the chance to meet the man himself) are being offered on a poker site, rather than just to the loyal fans at RobbieWilliams.com.
“…I fell [sic] that this opportunity to join a special online community (er hello? don’t we have one of those already HERE) and the potential for that community to have access to special perks and benefits (which by rights should also be offered here at the same time) threatens to alienate and offend the Friends here on RW.com,” one fan wrote on the RobbieWilliams.com forum. “People are bound to want to join up because of the potential benefits and rewards that Chrissie has outlined above. It is human nature to not want to miss out on something special from our favourite singer.”
“If perks are to be made available, the logical place to have made them available first surely must have been here [RobbieWilliams.com],” she added.
Robbie Williams Poker bills itself as a place for “…having fun with your friends and keeping up with the Robbie Williams community.” No real money is required to play, though it is possible to spend money on the site. Every player gets free play money chips every day, which can then be used to play in games like normal. As players win, solve “missions,” and unlock achievements, they collect experience points (XPs). These XPs are used to advance “levels,” which allow users to unlock more content. Poker winnings, in addition to being used to continue to play poker, can also be used to customize player avatars or buy power-ups that temporarily increase XP and chip earnings. Virtual chips have no cash value and cannot be withdrawn from the site.
The other form of currency at Robbie Williams Poker is “gold.” Gold can be purchased for real money and can be used to enter exclusive tournaments and gain access to restricted items in the avatar shop. Gold purchases are completely optional and are not required to play most of the games at the poker room. The vast majority of tournaments are freerolls, most of which reward winners with chips, avatar items, and even gold, while some do offer real prizes.
Robbie Williams Poker essentially follows a similar model as that of many “Free to Play” online games on the market today, except that it is packaged in a gambling wrapper. Typically, “Free to Play” games use some sort of credit system, allowing customers to play as long as they have credits remaining. Usually, free credits are rewarded every day so that everyone can get a decent amount of game time for free. Players then typically have the option to purchase additional credits to extend their play time or purchase a secondary form of in-game currency (compare this to “gold” in the case of Robbie Williams Poker) that offers additional benefits. The players that are able to advance the farthest and acquire the most valuable/powerful items (ex: weapons, armor) are usually the ones who commit real money to the game, but many games often have in-game economies that players can use to buy and sell items and game currency, allowing even those who don’t pay to have a rich gaming experience, albeit at a slower pace than those who do pay.
Despite Robbie Williams Poker’s status as a non-gambling site, it still adheres to the same rules as many real-money poker rooms, such as no chip dumping, no collusion, and no bots.
