The third annual Ante Up for Africa fundraiser will kick off on July 2nd from the Rio in Las Vegas as part of the 2009 World Series of Poker (WSOP) festivities. This week, Harrah’s officials announced a bevy of celebrities and poker players who are slated to attend.

Ante Up for Africa was founded in 2006 by Celebrity Apprentice runner up Annie Duke, “Crash” actor Don Cheadle, and Norman Epstein. Since then, the organization has raised over $2 million for victims of the crisis in Darfur. On Celebrity Apprentice, which wrapped up on Sunday night with comedian Joan Rivers becoming its champion, Duke played for Refugees International, an organization that works closely with her own charity. Last year’s $5,000 buy-in Ante Up for Africa tournament held during the WSOP was won by John “World” Hennigan, a two-time bracelet winner and former World Poker Tour (WPT) champion.

Due to Nevada gaming laws, direct donations to Ante Up for Africa from its charity tournament are prohibited. Consequently, players who finish in the money typically donate half, or sometimes all, of their earnings to the organization. Joining Hennigan at the final table last year were Michael Degusta, Dan Shak, Phil Hellmuth, Matt Calhoun, Jerry Cantrell, Jordanna Schutz, Ray Romano, and Casey Affleck. In 2007, Shak became the inaugural champion of the Ante Up for Africa charity event, defeating Brandon Moran.

This year, several contestants from NBC’s Celebrity Apprentice will hit the felts in Las Vegas on July 2nd when the Ante Up for Africa tournament begins, as Heisman Trophy winner Herschel Walker and NBA bad boy Dennis Rodman will participate. Both appeared on the finale of the reality series; Rodman teamed up with Duke, while Walker provided invaluable support to Rivers. Also slated to appear from the world of sports are Charles Barkley, Kenny Smith, and Reggie Miller, who is the former star of the NBA’s Indiana Pacers. Celebrities confirmed to participate are “Rounders” actor Matt Damon, “Seinfeld” star Jason Alexander, talk show host Montel Williams, “Simpsons” voice Hank Azaria, “Everybody Loves Raymond” star Brad Garrett, comedian Marlon Wayans, actress Sarah Silverman, and “Oceans 11” co-star Casey Affleck.

Several high-profile poker players have also signed up for the charity tournament. Subject to availability, the list includes Duke’s brother, Howard Lederer. The Full Tilt Poker pro recently donated $100,000 during Celebrity Apprentice and is a two-time WSOP bracelet winner. Lederer owns over $1.2 million in earnings from WSOP felts and has battled on televised poker programming like GSN’s “High Stakes Poker” and NBC’s “Poker After Dark.” Former MIT Blackjack Team member and current Team Full Tilt pro Andy Bloch will also appear, as will eight-time WSOP bracelet winner Erik Seidel. The latter paid $5,000 for a single cupcake on the very first episode of Celebrity Apprentice Season 2.

Also slated to appear is Phil Hellmuth, Duke’s sidekick on Ultimate Bet. Hellmuth owns a record 11 WSOP bracelets and recently saw his reign as youngest Main Event Champion come to an end when Peter Eastgate took home the title in 2008 at the tender age of 22. Hellmuth, Bloch, Seidel, Lederer, and others will attend an Ante Up for Africa party at the PURE nightclub, which is located at Caesars Palace and is home to the selection festivities for the National Heads-Up Poker Championship.

The charity poker tournament will air on ESPN on Tuesday, August 11th from 8:00pm ET to 10:00pm ET. It is one of four events that will comprise the cable station’s coverage of the 2009 WSOP, joining the $40,000 buy-in No Limit Hold’em tournament commemorating the 40th running of the WSOP, the Champions Invitational, and the $10,000 buy-in Main Event. The Ante Up for Africa tournament is scheduled to run for five hours and is open to the public free of charge. This time, it will be held inside the Amazon Room; previously, it had taken place across the hall in the Brasilia Ballroom.

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