After winning his first bracelet in the 2026 World Series of Poker Main Event, where he held the chip lead from start to finish in a 9,208-entry field and collected $10 million, 22-year-old Washington player Lucas Jumalon has signed with Las Vegas-based Poker Royalty as a brand ambassador, according to Poker News Daily in a report published on August 8, 2026.
Per Poker News Daily’s report, the arrangement calls for Poker Royalty to handle Jumalon’s sponsorship, endorsement, appearance, licensing, and broader brand-partnership opportunities. The same report says Jumalon recently graduated from Grand Canyon University and quoted him as saying, “My goal is to be a real ambassador for the game and bring new people to the table,” while also relaying that he said he loves the game and appreciates the experiences and relationships it has brought him.
Poker News Daily reported that Poker Royalty CEO Brian Balsbaugh framed Jumalon’s Main Event victory as an exceptional showing, citing his start-to-finish control of the chip counts, the 9,208-player field, and the $10 million payday. According to the same report, Poker Royalty’s client list includes Daniel Negreanu, Phil Hellmuth, Alex Foxen, Kristen Foxen, Josh Arieh, David Williams, and Jeremy Becker.
Poker News Daily also reported that, in the press release, Jumalon said Poker Royalty has worked with “some of the biggest names in poker for over twenty years,” a statement drawn from that release and not independently verified in the available source material.
