Poker News Daily reported on August 10, 2026, that Flutter plans to move its UK poker offering onto the Betfair platform under the branding “PokerStars on Betfair.” The change would bring PokerStars and Betfair closer together in the United Kingdom by placing poker alongside Betfair’s sports betting and premium casino products within one platform.
In Poker News Daily’s account, PokerStars views the shift as a response to more challenging conditions for standalone poker brands. The publication said Mike Woodbridge, PokerStars Chief Commercial Officer, presented the move as a way to improve liquidity and shared player pools in hopes of increasing activity at the tables, while Betfair Managing Director Kim Daly described the integration as an important step for the two Flutter-owned brands.
Poker News Daily also noted that Flutter has already used this type of shared-network setup in other markets, including Sisal and SNAI in Italy and FanDuel in North America, where the PokerStars Network links players across company brands. It further reported that Betfair will operate on PokerStars software, which Poker News Daily characterized as having been an industry standard for 25 years.
Poker News Daily reported that the migration applies only to UK customers, with players in other markets continuing to use PokerStars as usual. For those affected by the change, PokerStars and Betfair Poker support teams are expected to contact customers directly with details about the process and help with any questions. The publication also referenced a PokerStars Blog post titled “PokerStars UK Joins Betfair” for additional information on the transition.
